A study based on 200 fan pages by Buddy Media shows that “ engagement is highest at 4 am, 7 am, and 11 pm, but that brands post the most during business hours.”
A recent study of popular brands revealed that “campaigns deployed between 10 pm-12 am ET were an engagement goldmine. More eyes on your info, more LIKES, more click throughs. Based on volume, however, this timeslot was the least utilized for deployment or marketing messages. The study also found that the most popular time of day to deploy campaigns was between 11 am-1 pm ET, while paradoxically, this timeslot was in the bottom 30% in terms of engagement.
Something to think about...
No comments:
Post a Comment